Mobile Channels

Yet again I see a newscast of a mobile application that was developed in a 1st world country being deployed into a 3rd world country assuming that the environment is similar to what they are used to. This article covers a deployment into Africa, but they want to deploy a Java based solution! Most users in Africa do not even own a compatible handset. It is essential when purchasing or building a mobile application to look at the demographics and environment of the target market to ensure compatibility or else you will be severely limiting your reach.